We Are Substance

@substance we believe in people, the power of their ideas and the influence of their voice. This is where we post what inspires us, makes us laugh or cringe. It's a place to post things we create. It's a place for us to have a conversation with people from around the world about what matters to us.

Enjoy a little substance.


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"Art is but a subset of creativity."
— Chase Jarvis

Watch the talk. →

Join Us At ReThink 2014


The best ideas are the simplest ones. Yet, it takes a village to create the kind of big idea that leads to success. Join 2,500 marketers like you for #ARFReThink14.

Take a break from agency cubicle and get behind the ideas to get to the magic of analytics, analysis and insights that inspired the most successful advertising this past year. Register today at: http://bit.ly/1dUpNwJ

Friday Inspiration:

Thou shalt ship. Thou shalt iterate. Love thy reader as thyself. Like their biblical predecessors, the ten commandments of web design can inspire us to be and do better. In this 60-minute video, captured live at An Event Apart Austin 2013,Jeffrey Zeldman (A List Apart, Happy Cog) advises us to think noncanonically about responsive layouts, to avoid bearing false visual witness, to keep the content holy, and more. Above all, learn the small things that can make the difference between a good website that achieves its goals, and a great one that inspires passion.

Norton’s Enjoy Your Privacy

This site is a breathe of fresh brilliance. Built in HTML5 with a proprietary Copper framework, Enjoy Your Privacy is an interactive second-screen experience that gives users a view of might happen if their device is unprotected.  As if that weren’t enough, this experience takes us on an incredibly realistic and voyueristic journey inviting us to snoop our way through the characters’ deepest, darkest secrets.

A guilty pleasure not to be missed! Check out the site at: http://www.enjoyyourprivacy.com/


HBO is engaging the extensive online fan base of “Girls” by launching a Snapchat account that shares sneak peeks throughout the season and an Instagram video series that features star Lena Dunham opining about topics through her character’s eyes. The network also is having a cast member…


The Fashion is a product discovery platform that provides users with a simple and powerful way to buy designer brands on sale. Shoppers on The Fashion create their own personalized sale feed by entering size preferences and by following their favorite designers brands, allowing them to buy items on sale from over 1,000 designers across hundreds of stores worldwide.

Sign up here

What else will you burn?


The latest from Guinness

Pure Brilliance!


Old Spice is back at it again.  

With all of the Pre-game spots this one forces you to hit rewind on the DVR as it exposes a brilliant actionable insight.  

Insight: Helicopter mothers (you know who you are!) get a little creepy when their sons start dating. Its a timeless truth.  

Much has been said and complained about by woman’s advocates  who state that the spot doesn’t reflect the “cool” millennial helicopter moms of this generation.  I would disagree.  No matter how cool, thin and hip you think you are - You sons don’t see you that way and you look creepy when hovering over their texts and transitioning from play dates to kissing dates.

Moms are a creepy - That truth is what makes this spot a brilliant work of art.

Twitter’s video sharing platform, Vine, has launched its web version. This includes everything you’d expect: a home screen, plus the functionality to like, comment and share, as well as a new feature: TV mode. This allows users to view all videos in one, continuous stream.

Via vineapp:


Today, we’re introducing a new way to experience Vine: on the web.

Log in at vine.co to view your home feed and like, comment, and share videos just as you do on our mobile apps. You can also visit your favorite users’ Vine profiles to browse the videos they’ve…

The link between accomplishment and informality, and the power of the hoodie-wearing C.E.O.: http://nyr.kr/1fWMX9T

Photograph by Justin Sullivan/Getty.

(via newyorker)


Baskt is a frictionless mobile storefront ecommerce platform that allows consumer to discover, purchase and pick-up awesome local finds all on their smartphone seamlessly. The marketplace is curated with verified mission-driven local merchants. Consumers can search the marketplace based on interests or what’s trending around them. Baskt offers a frictionless mobile payment solution bringing the old offline shopping model into the modern day using the mobile phone.

Sign up here

Wire framing apps. Check them out http://ift.tt/1kflaEj

Beats: “Beats

The 3-minute music video version is for the fans and to promote a new song.

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