We Are Substance

@substance we believe in people, the power of their ideas and the influence of their voice. This is where we post what inspires us, makes us laugh or cringe. It's a place to post things we create. It's a place for us to have a conversation with people from around the world about what matters to us.

Enjoy a little substance.


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Posyt is a service that allows you to date more than just people. Our first product is a note taking app for iPhone. A proprietary recommendations engine suggests notes that may be relevant to you based on the notes you have already written. Swipe through the suggestions to discover unexpected insights and interesting new people. All the while, you are teaching your customized recommendations engine what matters most to you.

Sign up here


Seeking innovation? Look for the intersection of physical and digital worlds.

Take, for example, Tesco supermarkets in South Korea.  The company wanted to increase sales without creating more stores.  Tesco understood that Koreans work long hours and have little appetite for shopping at the end of the day so they created virtual grocery stores at subway stations.  These virtual stores, shelves and all, are projected on the walls of subway stations.  To purchase items, shoppers simply go to a Tesco app on a smartphone and scan the projected items’ QR code.  When purchases are completed, the order is delivered to shoppers’ homes shortly after they get home from work.

The Tesco app was downloaded 400,000 times in one month after the launch and Tesco skyrocketed to number one in online sales in Korea.

(via Saul Berman blog, When trying to find innovation, look for the intersection of the physical and digital worlds — Tech News and Analysis)


“My main goal is to change people’s perception of origami. Mostly it’s viewed as a craft, which is often the case. But if you want something to be considered art it has to surpass the mere depiction of something. It has to do more than that.” - This Guy Wants To Fold A Life-Sized Origami Elephant

More> Co.Design 

Origami revealed

The H3 project is now underway. This app is being designed to connect with any bluetooth water bottle or water sensor to track the daily hydration of the user.

View  the project at: http://www.behance.net/wip/364381/692147

Macy’s Tablet Application Prototype

View Project at: http://www.behance.net/gallery/Macys-Tablet-Application-Prototype/12895591


Zeugma Ice Cream - Jordan Uwins


Realist   |   http://realistbranding.com

"Let us jump ahead and suppose that you were at least once in a position to recommend a great wine to a friend, but the name and the specific label were just too hard remember and recollect. Don’t worry, you are not to blame. That is probably due to the traditional and unimaginative labels that pack the store shelves (or at least the store shelves we frequent). With those two problems in mind we crafted a strategy to bring common everyday wine talk and translate it into effective and recognizable hand-painted wine labels. The result was a distinctive mix of humor and punchlines targeted at the upscale clientele of Easy Choice Winery in Paarl."

Realist is someone who knows opportunities are created, not coincidental. 

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Eduardo Salles

Salles confronts ideas of religion, politics, the environment, and popular trends, stating sarcastic facts like “Life is what happens to you while you’re looking at your smartphone.” He reinterprets the average fairy tale, and he dreams of a day when the “Ctrl z” action can simply delete a bad idea from our history. He maintains a minimalist style paired with witty text that will have viewers laughing, nodding along in agreement, and “liking” many of the amusing concepts.  


(via betype)


Re-imagining HealthCare.gov

Panel Moderator and Chief Creative, Joanna Peña-Bickley hosted a live public discussion with our expert panel of Healthcare user experience, design and tech thought-leaders: Ray DeLaPenaLiz BaconPeter Jones, PhDChristopher-Ian ReichelJayant “Jay” Pichamuthu as they share insights, intelligence and solutions that will improves the customer experience for 48 million uninsured Americans on the nation’s health care exchanges.


This Week in NYC Tech is a NYCEDC weekly series that features interesting happenings in the New York tech community. Events are curated from what we see around the Internet. Get plugged in!

Last night’s first annual YouTube Music Awards reflected tech’s growing importance in entertainment and pop culture. The event was live-streamed all over the world from NYC’s Pier 39, and the awards were entirely dependent on the participation of viewers. Certainly not your typical red-carpet affair.

Off the heels of that, here are a few NYC tech events you can’t miss this week (including Tech Madison Avenue, where our President Kyle Kimball will be speaking!) 

Monday, November 4

NYC Mobile Forum, 6:30 pm: Demos from Cardflight, Pickie, Canopy  Apps, Viewfinder, and Visiware will be held at AOL.

Short Talks, Big Ideas: Transportation Innovations, 6:30 - 9 pm: Join the NYU Rudin Center for this high-energy series of short talks about how we’re using, improving and thinking about the future of transportation. Several speakers will make short presentations about new projects and concepts, followed by networking and refreshments. Join the discussion on Twitter at #BigIdeas13.

#NewYork Inaugural FinTech Seminar - Crowdfunding, 6 pm: This seminar will address the US Crowdfunding scene and cross-pollinate ideas and business models from both sides of the pond. 

November NY Tech Meetup: The usual, 5-minute cutting-edge tech demos, plus networking with almost 850 fellow NY Tech folks. Watch the live simulcast at New Work City, spaces still open.

Tuesday, November 5

F.A.T. Class 6: Tax Savings for Small Business Owners and Investors, 5:30 pm: Learn about the ways tax savings can be generated. Emphasis will be placed on the extra exemption available till January 1, 2014 on the gain generated by the sale of qualified small business stock.

Digital Dumbo Outpost Co-Working and Mentorship, co-working and mentorship day in dd: Join Digital Dumbo for a co-working and mentorship day at dd:OUTPOST, their new community lounge and event space. Participants will be able to co-work with one another for the afternoon and participate in a mentorship session with Gabriel Kwakyi, Senior Account Manager, Bing Advertising. Gabriel will discuss search marketing tactics, host an open QA, and be on hand for one on one office hours.

Angel Launch New York, 6 - 9 pm: Join Angel Launch’s first event in the heart of New York generously hosted by Micro Office and The Hatchery. Program includes workshop on attracting funding for startups, venture pitch, and Happy Hour mixer.

Wednesday, November 6:

Tech Madison Avenue:  In this half day immersion, esteemed guest speakers will discuss the best ways to successfully leverage emerging platforms and partners to get the most return for your brands.

BetaTalk: Featuring Open NY, the state’s data team, and NYC Code for America Fellows. Two great teams with two amazing stories! The Open NY Team will talk about their goals, short term objectives. Code for America fellows will talk about their projects. 

NYU Stern Entertainment, Media and Technology Summit, 5:30 - 9 pm: Panel discussion on what’s happening in digital content distribution with over-the-top TV, TV Everywhere, original web content and the possibility of virtual cable providers. 

DevPong Complimentary Ping Pong and Beer, 6:30 - 9:30 pm: Jibe is hosting a party at SPiN for NYC software engineers to network, socialize and see who has the best serve in town. 

Thursday, November 7

Capital on Stage NYC - Top-tier investors present to the world’s finest startups, instead of the reverse. Startup Founders will gain valuable insights into the way investors look at your market and which investors might be interested in your company.

Women Innovate Mobile: Founders Breakfast, 8:30 am: Featuring Molly Barton, Global Digital Director of Penguin!

NYU Founders Forum: The premier pitch event at NYU. Come see the showcase of 6 student startups. Food will be served, and there will be time for networking after the event. 

Google Apps Meetup, 6 - 10 pm: Join the Cloud Alliance for Google Apps, BetterCloud and ShuttleCloud at Google’s Chelsea Market Office. This month, Dave Kaminsky, Manager of Alternative Client Systems at IEEE, will share best practices for realigning your organization’s corporate culture with a move to the cloud. 

Friday, November 8

Artifacts: A Gathering of Innovators in the Arts and New Media, 6:30 - 9 pm: A quarterly salon featuring short-form visual presentations from innovators in a wide range of creative disciplines, from technology to design to the arts. Presenters include Artsy, FiftyThree, Rap Genius, and NYPL Labs. 

Saturday, November 9

StrategyHack: StrategyHack is a full-day event matching awesome startups with brilliant marketers to collaborate and create tailored marketing strategies. Final presentations take place from 6 - 8 pm. You’ll have the opportunity to see what New York’s most ambitious new startups are doing and how they’re tackling challenges related to launching exciting new products. 



After hearing President Obama’s press conference and conducting an initial heuristics examination of the nations health insurance exchange website, we are putting the politics aside and uniting to help the administration fix and improve our government’s healthcare exchange.

The Matter…


After hearing the President’s press conference and conducting an initial heuristics examination of the nations health insurance exchange website, we are putting the politics aside and uniting to help the the administration fix and improve our government’s healthcare exchange.

Matter would…


While the subject matter may have been dark, the audience was huge — and smart brands couldn’t resist trying real-time marketing tie-ins with the Breaking Bad series finale on Sunday.

SPOILER ALERT: If you have not seen the last episode (with the 10 million other viewers - stop reading watch…


Update on the #LoveNYC Instagram Photo Contest:

Public voting on Facebook has been rescheduled for Monday, September 9th. Please check back then at facebook.com/nycgov to vote for your favorite #LoveNYC photo. Thank you for your participation!

6 sec connections (at Matter Worlwide - Network Headquarters)

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