We Are Substance
this is where we post what inspires us, makes us laugh or cringe. it's a place to post things we create. it's a place for us to have a conversation with people from around the world about what matters to us.
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Piñata Anatomy by Phil Jones
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‘Just Checking’ A sweet, mixed-race, Cheerios TV spot has become an unlikely hot button for racist, social media response.
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General Mills’...
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AIGA Design Lecture Series 2013
We have worked with UK copywriter Mike Reed (reedwords.co.uk) to create the campaign materials for this year’s...
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Fisix
This innovative project was initiated by 4 friends who run marathons together: They couldn’t find a range of cosmetic products that met...
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Vintage Illustrations
By Jack Hughes
The brief. What will we do to help solve global poverty? #MatterInCannes #goodbusiness (at Cannes Lions)
Help the end extreme poverty briefing from Bill and Malinda Gates. #matterincannes #canneslions (at Cannes Lions)
Fanta: everyone should play - interactive graphic novel. #matterincannes (at Cannes Lions)
What unites us is greater than what divides us. Small world machines bunite India and Pakistan #matterincannes (at Cannes Lions)
Work that matters from wunderman. Just brilliant. Social stand on security cameras. #matterincannes #canneslions (at Cannes Lions)
Give people reasons to believe. There is beauty everywhere. Coke + optimistic outlook #matterincannes #canneslions (at Cannes Lions)
Join us for good company and our favorite cognac before you start the night. #matterincannes #canneslions : RSVP http://lnkd.in/56hqUD or Join us in spirit by following @matterwwnetwork or #MatterInCannes
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How do you feel? Will you share it? Facebook officially announced its enhanced status update product, which allows users to share what they’re doing or how they’re feeling in a structured and visual way.
When users go to create a post on desktop, Facebook will offer a new smiley face icon next to the options for adding friends, location or an image. This produces a drop down menu of options: “feeling,” “watching,” “reading,” “listening to,” “drinking” and “eating.”
These new post types would lend themselves well to Sponsored Stories. Entertainment companies or publishers might want to pay to promote activity that mentions their film or book, for example. CPG brands or restaurants could sponsor “eating” or “drinking” stories that mention them.
Is this change due to a new human observation? Or is this merely a way to get brands into our posts?
This is art work is inspiring.
JetBlue Posters
Lab Partners created for Goodby, Silverstein and Partners as part of their pitch for Jet Blue.
One of the many themes emerging this year among brand marketers is not residential real estate but around rented media. We have participated in multiple discussions about the role of social media channels and owned platforms. This tweet sparked a bit conversation around our water cooler:
Social…
While the social network has been getting a lot of attention to the upcoming revamp of its News Feed, Facebook is quietly testing a new Timeline design for users in New Zealand. Depending on user feedback, the new design may be available for the U.S. So far, no word on when the roll out could…