We Are Substance

@substance we believe in people, the power of their ideas and the influence of their voice. This is where we post what inspires us, makes us laugh or cringe. It's a place to post things we create. It's a place for us to have a conversation with people from around the world about what matters to us.

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Blogs are not dead. There are 6.7m bloggers, half aged 18-34
NM Incite have released research that shows that consumer interest in blogs continues to grow with over 181 million blogs at the end of 2011, up from 36 million just 5 years ago. Not surprisingly this mirrors a growth in bloggers – 6.7 million of them publishing through blogging websites such as Blogger, WordPress and Tumblr whilst another 12 million write blogs using their social networks. The question is, who are these bloggers? Well, half are aged 18-34 and the majority are women, over 2/3 of which are moms.

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