We Are Substance

@substance we believe in people, the power of their ideas and the influence of their voice. This is where we post what inspires us, makes us laugh or cringe. It's a place to post things we create. It's a place for us to have a conversation with people from around the world about what matters to us.

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Harvesting Consumer Intent from the Social Web

This is a great deck from Edward Boches, who covers the content of the SXSW panel How to Harvest Consumer Intent from the Social Web — As many of you already know we are one of the only companies who uses the social web to find qualitative and quantitive measures for intent as well as media planning:

The Future of Retail - Shopping in a post-digital world.

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